About

Established by Shakthi Ravi, a seasoned entrepreneur with 25+ years in PR & Marketing and 30+ years as a passionate saree connoisseur.

About Us

Welcome to Tantras - Embrace the Art of Saree

Namaste! I’m Shakthi Ravi, an entrepreneur with two and a half decades of rich experience in Public Relations and Marketing. My profound passion for sarees, cultivated over 30 years as an ardent saree connoisseur, culminated in the creation of my brand, TANTRAS.

The journey of TANTRAS began during the unprecedented times of the COVID-19 pandemic. It was then that we connected with fellow saree wearers and collectively decided to champion eco-friendly and sustainable sarees. Since 2022, we’ve witnessed a steady and heartwarming increase in our customer base, empowering us to offer exquisite sarees at truly affordable prices without ever compromising on quality.

At TANTRAS, we believe that a saree is more than just a garment; it’s a timeless expression of identity, grace, and elegance, deeply rooted in Indian heritage and culture.

The Enduring Legacy of the Indian Saree

The Indian saree market is a vibrant and rapidly expanding industry, estimated at a remarkable ₹65,000 crores in FY 2025. The South Indian region significantly contributes to this growth, accounting for approximately 50-60% of the organized market (as reported by LinkedIn). This robust market is projected to experience an annual growth rate of 5-6% from FY 2025-28. Our beautiful sarees find their way to discerning customers across major export markets including the U.S.A, U.A.E, U.K, Canada, Malaysia, and Singapore.

While India boasts many esteemed saree production hubs, Karnataka stands out as the largest producer. Some of India’s best saree shopping cities, renowned for their craftsmanship and variety, include Banaras, Karnataka, Surat, and Kanchipuram.

Fascinating Facts About Sarees

Ancient Heritage: The saree is one of the oldest garments known, with its origins dating back approximately 5000 years. It boasts over 100 distinct draping styles, each a testament to regional artistry and tradition.

Symbol of Identity and Culture: Beyond being an expression of a woman's identity, grace, and elegance, the saree is profoundly considered a symbol of Indian heritage and culture.

Practical Benefits: The saree offers practical advantages, helping to protect the body from various temperatures and environmental pollution.

Spiritual Significance: Many believe that wearing a saree offers spiritual benefits by promoting balanced energy within the body.

Historical Roots: Archaeological discoveries link the use and production of silks through sericulture to the ancient times of the Indus Valley Civilization, highlighting the deep historical connection of silk sarees to Indian society.

Indeed, silk sarees are a vital, non-negotiable part of every Indian woman's life. Their glory and grandeur are so immense that words, pages, and reams would be insufficient to fully capture their essence.

The Future of Sarees

Looking ahead, the future of sarees shines brightly. Designers continue to experiment with innovative fabrics, intricate patterns, captivating colors, and contemporary draping styles. This constant evolution ensures that sarees will remain a beloved attire for generations to come, continuing to weave stories of tradition, style, and empowerment.