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Welcome to TANTRAS – Embrace the Art of Saree
The journey of TANTRAS began during the unprecedented times of the COVID-19 pandemic. It was then that we connected with fellow saree wearers and collectively decided to champion eco-friendly and sustainable sarees. Since 2022, we’ve witnessed a steady and heartwarming increase in our customer base, empowering us to offer exquisite sarees at truly affordable prices without ever compromising on quality.
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The Story Behind Tantras Purpose & Progress
As a seasoned entrepreneur with over 25 years of experience in Public Relations and Marketing, and a dedicated Saree Connoisseur for three decades, I founded “TANTRAS”. During the COVID-19 pandemic, we strategically partnered with artisans to develop eco-friendly and sustainable sarees. Since 2022, our customer base has experienced steady growth, enabling us to offer high-quality sarees at competitive prices without compromising on quality.
The Indian saree market is a substantial and growing industry, valued at approximately Rs 65,000 crores in FY 2025. According to LinkedIn, the South Indian region contributes significantly to the organized market, accounting for 50-60% of the share. We anticipate an annual growth rate of 5-6% from FY 2025 to FY 2028. Key export markets for Indian sarees include the USA, UAE, UK, Canada, Malaysia, and Singapore. Notably, Karnataka is India’s largest producer of sarees, while cities like Banaras, Karnataka, Surat, and Kanchipuram are renowned for their exceptional saree shopping experiences.
Threads of Tradition Fascinating Saree Facts
- With a rich history dating back 5000 years, sarees boast over 100 unique draping styles.
- Sarees are not only an expression of women's identity, grace, and elegance but also a symbol of Indian heritage and culture.
- Sarees provide protection from various temperatures and pollution, making them a practical choice.
- The attire offers spiritual benefits by maintaining energy balance.
- Archaeological discoveries have linked the use and production of silks through sericulture to the Indus Valley Civilization.
conclusion : sarees are an integral, non-negotiable part of every Indian woman's life, transcending generations. The future of sarees appears promising, with ongoing experimentation in fabrics, patterns, colors, and draping styles. As a result, sarees will continue to be a beloved attire for generations to come.
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Testimonial
“TANTRAS sarees are now a staple in my wardrobe. I love their vibrant designs, the cultural value, and their commitment to sustainability.”